case studies
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PR is seen as a third party endorsement. According to the Institute of Public Relations FIVE times more people will read an article rather than an advertisement.

Many businesses pay for advertising, while only a 'select few' are featured on the news pages. By having a news article about your business published, you are portraying your company as genuinely newsworthy – boosting or enhancing your reputation and endorsing your brand/products/services at the same time.

 

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