case studies
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Julia Boggio

The Big I Do Redo

Julia Boggio is the successful wedding and portrait photographer, who in February 2007 gained international notoriety with her husband as “the Dirty Dancing couple” when their wedding video received half a million hits on You Tube. The couple made appearances on a number of TV shows including GMTV, BBC Breakfast, Richard and Judy and saw Julia dance into the arms of Patrick Swayze on The Oprah Winfrey Show.  

In May 2008 Julia Boggio approached Nancy Finch PR with her idea to host a charity ball, aptly titled The Big I Do Redo. The idea was to get 300 lucky ticket holders back in their wedding gowns and suits to help to raise much needed funds for Pancreatic Cancer UK. 

Between June & September Nancy Finch PR achieved 25 pieces of coverage for the event. National coverage was achieved within relevant consumer & trade wedding titles such as You & Your Wedding and Wedding Professional. As well as several pieces of online coverage, a piece in the Express newspaper and a mention on Heart radio.  The total PR value for this coverage has exceeded £40k, giving Julia Boggio a 4.5% return on her original investment


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